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Do I really need a Website?

Yes, absolutely you need a website if you are a business. This could be a local, online, sales, and basically, any type of business needs a website. If you want more potential customers, having a website is essential.

Using your website as a hub for your business (as in an online store) can be quite a boost for the way you work. Or even using it as a place to showcase your latest pieces of work (blog posts, books, paintings) can have a dramatic impact on the number of people you can reach.

There aren’t many businesses that can survive without a Web presence and there’s no reason not to have a website. Your business’s website can be a highly effective marketing tool that can be very cost-efficient.

Ten Things Your Website Can Do (for Starters)

There are many things you can do with your website, here are 10  good starting points: 

1. Create a presence.

Who knows about your business? Where can prospects and clients go to learn more? Your website can help establish your business as a going concern, communicate your brand value proposition and it can convey professionalism. It also extends your reach to anyone in the world.

2. Help build trust.

New clients and prospects might want to know about your business history, your expertise and your specialization. This is a great vehicle for people to learn more and attain that comfort level they seek.

3. Get listed on search engines.

Build your website incorporating search engine optimization (SEO) techniques so that you can easily be found by people searching for relevant keywords. This can be an important gateway to expanding your business.

4. Point of contact. 

Your website provides customers with an easy way to contact you and learn more about your products, services and business.

5. Leverage social networks. 

Implement a social media strategy to reach a larger audience and to create more buzz about your biz. Establish your presence on Facebook, Google+, LinkedIn and Twitter. Facebook likes and shares can drive people to your website. Links to popular or topical items from or to your website will add to its relevance.

6. Sell products. 

If your business lends itself to online sales, create a virtual store as an alternative or complement to a storefront or office location.

7. Share the latest news.

Whenever there are new developments regarding your business, update your website. Sites that have fresh, relevant and timely information draw users back more often.

8. Blog.

Keep your website fresh and keep drawing people in with regular Blog posts. Show your expertise, share insights and provide practical tips on topics relevant to your business or to your customers.

9. Learn about customers.

Learn about their needs, preferences, and interests. Establish and nurture two-way communication with prospects and clients. This will forge a deeper bond and serve them better.

10. Customer convenience. 

Providing customers with multiple ways to interact with your business is almost mandatory these days. Anything less could result in lost sales.

A lot of people think a website is unnecessary today due to social media.

People incorrectly assume they can market and grow their business online using only social media channels.

Social media channels are great for building awareness for your company, products and services but they are only one piece of the entire vehicle.

Awareness is merely the first stage of your marketing efforts and must be supplemented with lead capture, nurturing and calls to action to turn that attention from social into customers.

Think of the various social media channels as the wheels of your vehicle. They are important pieces of the vehicle but useless on their own.

Your website is your vehicle.

Every marketing channel and strategy should tie back to your website for one reason:

You own your website and can control the path your visitors take.

Want to collect leads? Set up email marketing opt-ins on your website and filter them off to your CRM.

Want to educate your audience? Write epic blog posts, with embedded videos, checklists and audio to be wherever is most convenient for your audience.

Want to pull free traffic off the internet? Perform SEO on your content and get it optimized to rank.

So in short, yes you definitely still need a website today.

I would argue a website is more important than ever due to all of the available marketing channels and strategies available to you and your business today.

The 6 Phases of Website Design and Development

Split into 6 intricate phases, our website design and development process is a proven method, used successfully for many years.

From gathering initial information to the creation of your website and finally, its uploading and maintenance, our team of highly-skilled and seasoned web designers and developers go above and beyond in terms of creating a high-quality, high-conversion website.

No matter how complex your design and development needs, we at Invocation MediaTek will leave no stones unturned in terms of properly understanding your needs and requirements and work with you every step of the way to turn your vision into a website.

Here is an overview of the different phases in our process.

PHASE 1. DISCOVERY/COLLECTION OF INFORMATION

From the first sales meeting, we will begin to learn about your brand as well as your goals and requirements to ensure that the services you receive are exactly what you need.

This involves analyzing the sensibilities of the target audience, understanding the goals and objectives of the client’s business, analyzing competitor websites, and several other factors, In other words, our designers and developers do the groundwork in this stage.

We will perform the following functions during this phase.

A. Analysing your business

We at Invocation MediaTek will learn and understand your business through speaking to you, Google analytics, and doing in-depth research on your company.

B. Target audience

In addition to analyzing your company, we will also study your target audience, including the age, education, background, etc. of your target market.

C. Online competitors

Our team will discuss your online competitors as well as study their strengths and weaknesses.

Furthermore, our expert team will guide you through different functions and applications that will be most suited for your website. You can share reference websites that have the look, feel, and/or functionality that you are looking for.

Find out how a website is developed from a scratch idea with our latest infographics on 6 stages of web design & development.

After going through these processes, our team will draw a timeline for each phase of the project so that each milestone is recorded and achieved in a timely manner.

PHASE 2. PLANNING

Using all the information we gathered in the discovery phase, we will chalk out a plan for your website.

Furthermore, we will make a detailed sitemap including all main topic areas of your web portal as well as sub-topics. In addition, our web designers will also decide the web designing and development technologies to be used in the web designing process.

PHASE 3. DESIGN

It’s now time to determine the look and feel of your website. Our design team will break down the client’s requirements and planning for the project that will lead to the creation of stunning web designs that is unique to their company’s brand.

In the design phase, we incorporate elements like your company logo or colors to strengthen the identity of your business. Our design phase includes the following three steps.

A. Wireframe

With the help of the information collected during the discovery phase, we will make a wireframe. Furthermore, the wireframe created by our designers will show you the basic design layout with a rough view of how the content will appear on the website.

B. Mockups

Mockups are basically highly detailed designs that start with a wireframe but take things to the next level. They are static displays of how the visuals of the website should look.

C. Reviews and approvals

In this stage, we send designs for a review. If you are not satisfied, we’ll tweak the designs as per your needs and requirements.

PHASE 4. DEVELOPMENT

This is the creation and development stage of the website. Our expert designers take all the individual graphic elements from the prototype and use them for creating a functional web portal.

This includes not only the desktop view but also make it a mobile responsive website, ensuring that your web portal is accessible to as large an audience as possible.

On the technical front, the code needed for front-end and back-end web development will be written at this stage.

PHASE 5. TEST, REFINE AND LAUNCH

After the implementation of the project is done, we exhaustively test your website for usability, readability, security, and stability. If any issues are found, they are fixed fully before your website goes live.

In addition, we also review browser compatibility as well as code. We make sure that your site renders properly in the latest versions of all the major browsers including Google Chrome, Firefox, Internet Explorer, Opera, Safari among others.

Once the testing phase is completed, we present the website one last time for approval and then launch the web portal for public or personal use.

PHASE 6. MAINTENANCE

Your website is now live, where you do you go from here?

Not to worry, we also provide website maintenance service to keep your website fresh and working properly.

With cutting-edge technology, our team will keep your site up-to-date, while you focus on what you do best, running your online business!